Google is of course the biggest search engine in the world by some considerable distance and yet as a marketer or business person who uses the Internet in order to make money it is a lot more than just a machine that allows you to find websites. Instead, it is one of the biggest sources of information and data that could be used to your advantage but it is not as straight forward as that.
Well, getting the information from Google searches is not as easy as you think and there is one other major hurdle that you need to get over and that is avoiding getting a Google ban.
What is a Google Ban?
Google are very specific in what they allow you to do via their website and information that you can gather and if they feel that you are guilty of breaking the terms and conditions of their site then there is only going to be one outcome, an IP ban.
Now, if you are actually banned by Google due to you flouting their laws, then how is that going to have an impact on the way in which you scrape information from their website? Well, in all honesty it will stop you in your tracks and it is quite ironic that they are willing to do this since they are the biggest scrapers of data to have ever existed.
However, the main point being made here is that if you plan on using a scraper in order to get information via Google then you have to be careful with what you do or else you are only going to make life very difficult for yourself. In actual fact, you can kill your marketing and business stone dead if you are not careful and that is not exactly going to be beneficial for your future.
How to Prevent a Ban.
OK, so the thought of being banned by Google is not exactly going to make you feel that confident about using a scraper tool but here is the good news, there are ways in which you can avoid a Google ban and still be able to carry on with your marketing and information gathering. Now, does that not sound pretty cool?
So, how do you do it?
The key is using proxies and if you are not sure as to what they are, then it is pretty easy to explain.
We mentioned how the problem is your IP and if you go ahead and scrap a huge amount of information then you can have your IP banned. So, the best way to get around this is by using these private proxies because these IP addresses are going to be linked to different locations around the world so it seems as if a completely different person in a different time zone is carrying out the scraping.
In other words, you could be sitting in Australia and yet Google are viewing the IP number you are operating on and thinking you are sitting in New York and the best part is that it does not even impede your ability to work online. In actual fact, everything runs like normal and you can then go ahead and benefit from it by scraping and then changing IP number in order to continue.
Now, what this also means is that if an IP number via a private proxy is detected then it is simply a case of you going to another proxy and starting up again as these numbers can be replaced and indeed they are replaced as and when required. So, in an instant the problem that you have been having regarding a Google ban has been removed and you are free to go ahead and do whatever it is that you have been scraping information for without having that ban hammer looming over your head on a constant basis.
But there is more.
Other Issues to Remember.
It is not just your IP number that you have to think about as there are other issues that also play an important role in making sure that you do not end up being banned and ruining your marketing. For example, you must also spend time thinking about how to deal with your cookies as they can also alert Google to the fact that something is not quite right and that you are perhaps not as innocent as you look.
These cookies are small pieces of data place on your machine when you visit various websites and what we recommend is that you clear your cookies before you use any proxy so that the cookies that are then placed on your machine are linked to the IP number you are using. In addition, it also then seems as if you are visiting the website for the very first time making life so much easier for you in the process.
Alternatively, you can stop them from being put onto your computer and if you are planning on doing a lot of scraping using various IP numbers then this is certainly going to be the best option.
Avoid Using Threads.
As well as avoiding cookies it is also important that you avoid using threads when you are scraping. Just in case you are not aware this is when you go ahead and run multiple threads at the one time in order to generate even more information in a shorter period of time.
However, this is not actually required as you can still get a vast amount of information without threads and it also helps to keep you under the radar which is always going to be more beneficial for you.
Avoid Over Doing the Scraping.
Now, even though you are able to get a huge amount of information in a short period of time, there is still a limit as to what you should do over a 24 hour period from a single IP number. Basically, you should never turn and carry out hundreds of different searches because that is going to really alert Google. Instead, you have to be clever when it comes to the keywords that you search for in order to get as much information as possible without having to do too many individual searches.
Remember, you want to just skim along in order to avoid a Google ban or all of your hard work is going to be for nothing.
The Key to Captchas.
The final point that we want to mention here is that you have to be aware of the use of captchas. Now, they are used to make sure that you are actually a human and not a bot and if you suddenly get one of them popping up, then use that as a warning that you have perhaps been scraping a bit too hard and Google are potentially on to you.
At this point, you have to stop what you are doing instantly and look at chancing your tactics because this is not going to be working for you much longer and there is a potential that you could be banned. You should go back and check your cookies and stop using that proxy as the IP number has possibly been compromised by this point.
Also, you might want to think about going elsewhere for your proxies so that they are completely different and just alter the number of searches you are carrying out over that 24 hour period. We are not saying that you have to completely stop your scraping to get it to work but by all accounts you cannot continue the way you have been going simply because there are now going to be some red flags surrounding your activities. To be honest, taking a short break from scraping until you get all of these brand new proxies may very well be the best idea.
We understand that this may sound as if it is a lot of hard work on your part, but by following some simple rules it is entirely possible for you to scrape Google for the kind of information that you are after and also avoid a Google ban at the same time. In actual fact, those that fail to avoid getting banned are only those people that have not played smart or fully understood what it is that they were doing when they were running their scraper tool.
However, if you use a huge number of private proxies when doing Google scraping then by all accounts it should be a pain free experience for you. By the end of the day there is no reason to doubt that you will not be able to have the kind of details that you need and then use it as you see fit.
Remember, dedicated private proxies are the key and keep rotating them on a constant basis or you are only going to make life a lot harder for yourself when that does not have to be the case.